As I've mentioned before, this blog is also about my own process as I organize and launch my consultancy business. So, the organizational queen had to do a bit of re-branding herself because I want to bring my readers and my clients the best possible advice.
I've recently partnered with a SCORE consultant to help in this process. If you don't already know, SCORE is a non-profit group that matches retired executives with small business owners. In other words, I now have my own personal business coach at no cost to myself.
I'm a firm believer in using all the resources available to me. Even I need help and can use the assistance of a non-biased mentor to help me through the rough times and mental burps. So, I had my first meeting with a knowledgeable and sweet woman named Sally last week.
She was able to give me quite a bit of advice in just that first meeting on how to better market my business and showcase my talents. She put much emphasis on creating ultra-professional business brochures and business cards and recommended that I use photographs of myself through out my company literature and website. I took her advice and made an appointment to have professional pictures taken last Friday. Salim at NyteVisions Photography is not only a friend but a wonderful photographer.
My next meeting with Sally is Thursday. My goal is to have my business cards, brochures, and website all finished by then so I can relaunch my business and begin marketing myself more aggressively.
I will keep you all informed of my experiences working with SCORE and how much success I gain with my new brand. If you have any advice or stories about your own experiences with mentors and/or branding your business, please leave a comment!
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In your column "Entrepenuers - Where to Go for Help, I'd like to add one more source "Cincinnati Economic Empowerment Center", a program of the Urban League of Greater Cincinnati. Our mission is to help established minority entrepreneurs obtain the necessary management skills that will enable them to take advantage of new business opportunities and qualify for financing that will lead to higher levels of business growth.
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